Nicholas Building

Project Overview

The Nicholas Building is a landmark historic office and retail building located at 37 Swanston St, at the intersection of Swanston Street and Flinders Lane, in the central business district of Melbourne, Australia. Designed by architect Harry Norris and completed in 1926, it is the grandest example in Melbourne of what is known as the ‘Chicago School’ or ‘Commercial Palazzo’ style, featuring large scale classical elements. It has long housed a range of small businesses, and is now known for its creative industry tenants such as fashion designers and artists and specialist retailers. It had the longest operating manual lifts in the city, and the ground floor Cathedral Arcade is one of the most notable heritage arcades in the city.

Cathedral Arcade is a heritage shopping arcade in Melbourne, Victoria.

The arcade is notable as it retains all of its original features. The arcade is fully covered by stained glass and leadlights, which forms a highly detailed arch leading to a central dome. The floors are decorated with ceramic tiles, and the shopfronts feature richly detailed wood panels.

The building itself, including the arcade is listed on the Victorian Heritage Register and classified by the National Trust.


City Precinct, Melbourne Victoria


November 2020

What We Did

Created a 3D model of The Nicholas Building and 360 immersive walkthrough plus mini models of key retailers with full shopping cart optimization for monetization.