The Block Arcade is an historic shopping arcade in the central business district of Melbourne, Victoria, Australia. Constructed between 1891 and 1893, it is considered one of the late Victorian era’s finest shopping arcades and ranks among Melbourne’s most popular tourist attractions.
The arcade takes its name from the practice of “doing the block”: dressing fashionably and promenading the section of Collins Street between Elizabeth and Swanston streets. It is listed on the Victorian Heritage Register.
The 3D model was designed to showcase:
- Historical significance – old black and white imagery/ stories
- Architectural design – information/ imagery
- Relevance to fabric of Melbourne
- Key personality interviews
- Virtual business directory
Mini models of key retailers with full shopping cart optimization for monetization.
Collins Street Precinct Group, Melbourne Victoria
November / December 2020
What We Did
Created a 3D model of The Block and 360 immersive walkthrough plus mini models of key retailers with full shopping cart optimization for monetization.